ANTI-PIRACY

Keep control of your digital content.

Address unauthorized copies and distribution of your content with a structured approach to discovery, evidence and reporting.

The context

Your content should support your business.

Unauthorized copying or distribution can reduce your control over digital content and the channels through which it reaches an audience. A useful response considers where copies appear and how they are being shared, rather than treating every reuse as the same kind of issue.

Licensed uses, permissions and applicable exceptions may affect whether a particular use is authorized. Assessment starts with identifying the work, the relevant rights holder or representative, and the material that appears to be a copy.

Where to look

Understand where unauthorized copies appear.

01

Video & audiovisual content

Review suspected copies or access points for films, series, broadcasts and other audiovisual works.

02

Images & creative assets

Assess use of photographs, illustrations, campaign materials and other original creative work.

03

Publications & digital files

Consider suspected copies shared through download pages, file-hosting services or digital publications.

04

Websites & social distribution

Review visible distribution on websites and social channels, including streaming or download pages where relevant.

A considered response

Review each suspected use before taking action.

  1. 01

    Locate

    Identify URLs and copies that may relate to the original work.

  2. 02

    Review

    Compare the original, rights information, licensing and context of the suspected use.

  3. 03

    Request Action

    Prepare an appropriate notice, track the response and route disputes for further review.

Prepare for review

Start with a clear record of your rights.

Sharing clear context helps focus the discussion. You can begin with the information already available to your team.

  • The original work or an authorized source.
  • Ownership or representation documents.
  • URLs for the suspected copies or distribution points.
  • Licensing details and known authorized channels.
  • Priority territories and content.

Useful context

Frequently asked questions

Every situation depends on the facts, available evidence and the relevant channel or market.

The scope can include audiovisual works, images, creative assets, publications and digital files. We first establish what the work is and what kind of online use is in question.

You should be able to explain your rights or authority to act. Ownership, representation and documentation needs vary by work and territory; registration is not universally a prerequisite for every review.

No. Available reporting routes and outcomes vary by site, jurisdiction, evidence and the rights involved. We do not guarantee removal from every service.

A dispute should be reviewed against the work, rights, licensing information and applicable process. If the issue needs legal analysis, it may require review by an appropriately qualified professional.

Start with clarity

Build a clearer protection strategy.

Tell us about your brand, the issues you’re seeing and the markets that matter to you.

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