Video & audiovisual content
Review suspected copies or access points for films, series, broadcasts and other audiovisual works.
ANTI-PIRACY
Address unauthorized copies and distribution of your content with a structured approach to discovery, evidence and reporting.
The context
Unauthorized copying or distribution can reduce your control over digital content and the channels through which it reaches an audience. A useful response considers where copies appear and how they are being shared, rather than treating every reuse as the same kind of issue.
Licensed uses, permissions and applicable exceptions may affect whether a particular use is authorized. Assessment starts with identifying the work, the relevant rights holder or representative, and the material that appears to be a copy.
Where to look
Review suspected copies or access points for films, series, broadcasts and other audiovisual works.
Assess use of photographs, illustrations, campaign materials and other original creative work.
Consider suspected copies shared through download pages, file-hosting services or digital publications.
Review visible distribution on websites and social channels, including streaming or download pages where relevant.
A considered response
Identify URLs and copies that may relate to the original work.
Compare the original, rights information, licensing and context of the suspected use.
Prepare an appropriate notice, track the response and route disputes for further review.
Prepare for review
Sharing clear context helps focus the discussion. You can begin with the information already available to your team.
Useful context
Every situation depends on the facts, available evidence and the relevant channel or market.
The scope can include audiovisual works, images, creative assets, publications and digital files. We first establish what the work is and what kind of online use is in question.
You should be able to explain your rights or authority to act. Ownership, representation and documentation needs vary by work and territory; registration is not universally a prerequisite for every review.
No. Available reporting routes and outcomes vary by site, jurisdiction, evidence and the rights involved. We do not guarantee removal from every service.
A dispute should be reviewed against the work, rights, licensing information and applicable process. If the issue needs legal analysis, it may require review by an appropriately qualified professional.
Start with clarity
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