RESOURCES
Brand Protection Glossary
Clear explanations of common terms used when reviewing online brand and content risks.
- Authorized Representative
- A person or organization authorized to act for a rights holder in a defined context.
- Brand Protection
- The process of identifying, assessing and responding to possible misuse of a brand or related assets.
- Copyright
- A right that can protect original creative works, subject to the applicable law and circumstances.
- Counterfeit
- A product presented as genuine or connected to a brand when it is not authentic.
- Cybersquatting
- The registration or use of a domain in a way that may target another party’s name or rights.
- Evidence
- Information that helps explain what was observed, when it was observed and why it may matter.
- Grey Market
- A term commonly used for genuine goods sold through routes outside an intended distribution system.
- Impersonation
- Conduct that may falsely present a person, profile, website or account as connected to another brand or entity.
- Infringing Listing
- A listing that may violate a relevant right or platform rule, subject to evidence and review.
- Intellectual Property
- A broad term for rights that can protect creations, identifiers and other intangible assets.
- Online Piracy
- Unauthorized copying, access or distribution of protected digital content.
- Parallel Import
- The movement or sale of genuine products into a market through an alternative distribution route.
- Rights Holder
- The person or organization that owns or controls a relevant right.
- Takedown Request
- A request to a platform or service to review and potentially remove or restrict content.
- Trademark
- A sign that can distinguish goods or services, subject to the relevant registration and legal rules.
- Typosquatting
- A form of domain misuse that relies on a misspelling or close variation of another name.