Marketplace listings
Review product descriptions, images, seller details and other signals that may warrant closer assessment.
ANTI-COUNTERFEITING
Protect your brand from counterfeit sales.
Identify suspected counterfeit listings, organize supporting evidence and pursue appropriate action across relevant online channels.
The context
Counterfeits put more than revenue at risk.
Counterfeit goods can affect revenue, brand trust and the experience customers expect. In some categories, product safety may also be a concern. A careful response starts by understanding what is being offered and how it relates to your genuine products.
A suspicious listing is not proof on its own. We help organize relevant product, seller and rights information so each concern can be assessed in context. Priorities are shaped by your products, ownership, markets and the channels that matter to your business.
Where to look
Focus on where your products are being misused.
Social commerce
Consider product offers and promotional posts across social channels where commerce activity is visible.
Standalone websites
Assess sites presenting branded products, including the context of the offer and the information shown to customers.
Repeat seller activity
Connect relevant seller details and previously reviewed examples to help understand recurring patterns.
A considered response
A measured path from discovery to follow-up.
- 01
Discover
Identify listings and sellers with signals that may relate to your products and brand.
- 02
Assess
Review product information, imagery, seller signals and rights documents to prioritize concerns.
- 03
Report & Follow Up
Prepare an appropriate report, track responses and note listings that appear again.
Prepare for review
What helps us assess a suspected counterfeit?
Sharing clear context helps focus the discussion. You can begin with the information already available to your team.
- Trademark ownership or authorization.
- Genuine product images and identifying features.
- URLs for the suspected listings.
- Priority products and markets.
- Relevant seller or purchase evidence, where available.
Useful context
Frequently asked questions
Every situation depends on the facts, available evidence and the relevant channel or market.
How do you distinguish suspected counterfeits from genuine resale?
We review the available product, seller and listing information against the details you provide about genuine goods and authorized channels. Price or seller status alone does not establish that an item is counterfeit.
What information is needed before reporting a listing?
Useful material may include the listing URL, relevant rights or authorization records, genuine product references and a clear explanation of the suspected misuse. The exact requirements depend on the channel and issue.
Can every reported listing be removed?
No removal can be guaranteed. Outcomes depend on the evidence, the rights involved, the platform's rules and any response or dispute from the seller.
How are repeat sellers handled?
Where information supports a connection, prior examples can be organized with new findings to help assess repeat activity and determine suitable next steps.
Start with clarity
Build a clearer protection strategy.
Tell us about your brand, the issues you’re seeing and the markets that matter to you.
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