RESOURCES
Understanding Online Brand Abuse
Online brand abuse can take different forms, from counterfeit listings to misleading use of identity and content.
01
Counterfeiting
Suspected counterfeit listings may affect revenue, trust and customer experience. Product and seller information should be reviewed before a conclusion is reached.
02
Copyright misuse
Unauthorized copies or distribution can reduce control over digital content. Licensing, rights and context all matter when assessing a concern.
03
Impersonation & misleading assets
False profiles, websites or uses of logos and imagery can make customers believe an association exists when it does not.
04
Start With Evidence
Record the URL, date observed, screenshots and relevant rights documents. A suspicious signal should be reviewed before it is treated as an established infringement.